Top 10 Mistakes Most Internet Marketers Make Regarding Squeeze Pages

Building Your List Via An Effective Squeeze Page

Let’s talk about the most effective way to start building your optin list as quickly and as efficiently as possible.

The use of Squeeze Pages…

There are “right” ways and there are “wrong” ways to approach an effective, profitable squeeze page design.

Create Urgency/Fear In Your Headline – When writing an effective headline for any squeeze page, it’s imperative you create urgency and/or fear. Remember, a squeeze page is not meant to make a sale… it’s meant to acquire an email address… period! For example:

Urgency:

As part of this special 48 hour marketing test…

For the next 10 subscribers only…

Fear:

If you fail to read this report, you have a 90% chance of never being able to…..

Statistics have now shown that children can also be seriously effected by…..

Provide two optin forms on every page – You’ll increase your chances significantly if you provide two optin forms on your squeeze page. One form should always go in the top fold of the page (left or right) and another at the very bottom of the page as the last element of the page.

Use a “graphical” optin box at the top of the page – This has been shown to increase my squeeze page optin rates by as much as 39%. Naturally, your sales copy will most dramatically affect your percentages… however by simply providing this additional graphical component on your page you have a much greater chance of increasing your overall optin rate significantly.

NO External Links – This is where many folks fail! Again, this is a squeeze page with one sole purpose – GET THE EMAIL ADDY! Never place external links on your squeeze page. You can sell later. For now… no links! Two options: Leave or subscribe.

Never ask for more information than is absolutely necessary in your optin form – I see it time and time again. Name, address, phone number, best time to call, how you heard about us, marital status, shoe size, etc, etc… Never ask for anything more than name and primary email address. That’s it! That’s all you need. You’ll drastically reduce your subscriber rates once you start asking for anything more from a customer (and frankly you don’t need anything more).

Always provide your name and email address at the bottom of your squeeze page – In recent tests I’ve conducted with my own squeeze pages, I found a 3% to 8% fallout rate when I removed my name and/or email address from the bottom of a squeeze page. For optimum subscribe rates, include this information EVERYTIME! Personalization is a must.

Less Is More – Don’t confuse or over-complicate your optin offer. Keep it short, sweet and to the point. Too many times a squeeze page is far too long and confusing. Explain the benefits to your offer and that’s it. LESS IS MORE!

Privacy Policy – It’s imperative that you place a brief (small and subtle) statement directly under your form subscribe button letting folks know you won’t rent, sell or share their personal information with anyone. Privacy is a major concern for most people and by simply displaying this privacy message directly under your form will significantly increase your subscribe rates.

Professional Graphics – Never use a cheaply designed e-cover or amateurish looking software box with your optin offer. Nothing turns away more customers than cheap looking cover graphics. As they say… a picture says a thousand words… so make sure those e-covers are eye-popping and captivating! It will definitely pay off in the long term.

Test…Test… and Test Again! – You can always increase your subscriber rates… ALWAYS! Until you’re getting every single visitor who lands on your squeeze page to optin to your list there’s always room for improvement! Never stop testing.

So there you have it. Building your optin list of targeted subscribers should be your first and foremost task online.

To build your list quickly and efficiently, set up your squeeze pages using the 10 tips we’ve discussed above and you’re virtually guaranteed success.

Best of luck and I wish you great success.
Source: Squeeze Page Secrets – Insider’s Guide

9 thoughts on “Top 10 Mistakes Most Internet Marketers Make Regarding Squeeze Pages

  1. Thanks for the great tips regarding squeeze pages! I tend to overdo things and this post has helped to un-complicate things in my mind.

  2. I have been looking for good squeeze pages – for our clients – tutorial for two days now and yours is among most interested, short and to the point. Thanks.
    PS: Would strongly suggest them to buy the software. If you write good “how to” your soft should be good too

  3. Finally someone has taken a much-hyped topic and broken it down into actionable steps. I completely agree with what you are saying. A simple, focused opt-in page is the most effective. I had not thought of putting my email at the bottom. I need to try that.

  4. Hi

    Found your site via digg when doing some key word research.

    Nice simple list that covers all the major points

    Totally agree that less is more when it comes to design.

    Andrew

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